Media contact: Margot Wasserman
Danny, Lester and Margot Wasserman
Tip Top Shoes
TIP TOP SHOES OF NEW YORK CITY NAMED ONE OF
THE TOP FOOTWEAR STORES IN AMERICA
It’s an honor few footwear stores in America can ever hope to achieve: the Gold Medal Service Award. In early June, 2015 Tip Top Shoes of New York City was honored as one of 34 independently owned shoe stores with the best customer service in the U.S.
The 2015 Gold Medal Service Award was announced by Footwear Insight, the leading footwear industry magazine in the country, during a New York ceremony on June 3 within the former location of the famed Studio 54.
The award, which recognizes and rewards the independent shoe stores that offer the best customer service, was based on a mystery shopping evaluation of 100 stores across the nation that took place last March and April by Franklin Retail Solutions, one of the top retail
merchandising companies in the U.S.
The judges rated the shopping experience using 20 criteria developed by some of the top independent retailers in the country. Points were given if the sales associates smiled, measured customers’ feet, provided refreshments, and whether clean socks were available for try-ons, among other ways the customer experience was enhanced.
“The Gold Medal Service awards define what constitutes great customer service,” said Mark Sullivan, president of award founder Formula4 Media, Great Neck, N.Y. “Stores will receive window stickers to promote the recognition to their customers and a special toolkit so they can promote it to their entire community through social media,” Sullivan said.
Tip Top Shoes CEO Danny Wasserman said, “Providing exceptional customer service is something we do everyday, so it’s gratifying to be ‘discovered’ by the mystery shoppers. For us, there’s simply no other way to do business.”
To see the entire list of winners, log onto www.footwearinsight.com (pg. 36-40 of May 15, 2015 issue).
The 2015 Gold Medal Service Award is sponsored by Vionic, Dansko and Waldlaufer.
Formula4 Media, based in Great Neck, N.Y., was established in 2005 and produces two trade shows: The Running & Fitness Event For Women, which will be held on Chicago’s Navy Pier on June 29 to July 1, 2015 (therunningandfitnesseventforwomen.com), and The Running Event, Dec. 1 to 4, 2015, in Austin, Tex. (therunningevent.com). The company also produces seven publications: Footwear Insight, Outdoor Insight, Running Insight, Sports Insight, Team Insight, Textile Insight, and Trend Insight.
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